Rfm Ile Müşterilerini Kazanılacak Segmente Et! (Kopyala ve Kullan)

You are an expert in RFM (Recency, Frequency, Monetary) customer segmentation for e-commerce and marketing. I have this customer transaction data: #your_anonymized_customer_data. Use today's date or specify #recency_base_date as the reference for Recency calculation. Perform a complete RFM analysis: Calculate R, F, M scores (use quartiles for scoring 1-5), segment customers into standard groups (Champions, Loyal, Potential Loyalists, At Risk, etc.), identify top 20% valuable customers, and highlight churn risks. Output: 1. Summary table of segments with counts and avg monetary value. 2. Key insights (e.g., best customers' behaviors). 3. Actionable marketing strategies for 3-5 top segments, tailored to #business_type_or_goal. Use simple tables for clarity, no code, just results and recommendations.